5 Mins With PR Mogul Ali Grant

The sky is the limit
5 Mins With PR Mogul Ali Grant

Meet Ali Grant, the founder of Los Angeles based lifestyle and communications group, Be Social.

With a keen interest in broadcast and reading magazines, Ali knew that a career in news and communications would be the right one. She completed her journalism degree while interning (a lot) and found herself fitting right into the PR agency world. A shift in the industry to more digital initiatives saw a gap in an agency that was laser focused on influencer marketing, so Ali started her own. After launching Be Social in 2012 it has gone from stride to stride in digital-forward campaigns for lifestyle, wellness and beauty brands. We chat with the PR founder, influencer and thought leader while she is working from home during quarantine on career, beauty and what she has learnt during these testing times. 

The best thing about beauty is?
My mom is in the dermatology field so I got into beauty at a young age and have always had a passion for beauty and skincare. I love how the beauty industry has blossomed over the past few years and made headway for some amazing female entrepreneurs. The boutique brands that have launched recently are genius!

Your favourite thing about your job is?
I love working with different brands and clients each day. There are new wins and challenges, so no day is the same! It makes it very exciting.

What has been the biggest ‘pinch yourself moment’ in your career to date?
There have been MANY! I’d say getting to work with brands that I’ve admired and been a fan of for a long time is always exciting… it’s full circle from a customer to client relationship.

What is your favourite Bali Body product to use any why?
I love a good tan but I try to stay out of the sun to protect my skin, so the self tanning products are my favorite. I love the Gradual Tan for everyday use, and then I use the Self Tanning Mousse when I have an event or am going on vacation.

Your biggest lesson learnt during quarantine?
Staying positive and grateful! There have been a lot of ups and downs, especially trying to navigate owning a business during an unprecedented time. I’ve learned to focus on the good… because there is tons of it!

What advice would you give younger girls aspiring to be an entrepreneur or work in the PR industry?
I always advise people looking to enter the industry to intern as much as possible. Work at different agencies/brands, discover what aspects of the business you like via trial and error, and gain knowledge by learning from those more experienced than you. Having internship experience on your resume will be very valuable when you’re ready to begin looking for a job.

What is your favourite place in the world and what makes it so special?
My hometown is San Diego and it will always have a special place in my heart! I love being close to the beach. Travel-wise, I’d have to say Bali. It’s so beautiful!

Your favourite motivational quote is?
This isn’t really a quote but I love the motto “Get out of your own way.” I think we all deal with a little bit of imposter’s syndrome, and I always try to remind myself that your worst enemy is self doubt. There will always be people who are smarter and more qualified then you, and you can’t let that stop you.

What does a ‘treat yourself’ moment look like to you?
Lately, working out has been a great form of self-care and escape. I find moving my body and getting active, whether an at-home class or an outdoor run, really helps clear my mind and improves my headspace. 

Keep up to date with Ali and the Be Social team on their socials here

Celebrating women in leadership | International Women's Day 2023

Celebrating women in leadership | International Women's Day 2023

Women in our global workplace pursue personal and career goals everyday. Learn advice from inspiring women in Bali Body leadership this International Women’s Day.

Celebrating women in leadership | International Women's Day 2023

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Valentine's Day beauty gift guide

Valentine's Day beauty gift guide

Find something for all beauty lovers this Valentine’s Day with our gift buying guide. From skin care to the best bronzing products, find the perfect gift here!

Valentine's Day beauty gift guide

Find something for all beauty lovers this Valentine’s Day with our gift buying guide. From skin care to the best bronzing products, find the perfect gift here!

How to combat dry and dehydrated skin

How to combat dry and dehydrated skin

We’ve all been there. Neglecting our skin is unfortunately a sin most of us commit on a regular basis. And let’s face it, there really is no nicer feeling than slipping into clean sheets with silky smooth skin to compliment. It’s the simple things in life that really go the extra mile. So we’re here to teach you the easiest and fastest way to give your skin a little TLC, in under 2 minutes. Step 1: Exfoliate, exfoliate, exfoliate The most simple, yet the most neglected part of any skin care regimen. Long gone are the days of harsh scrubbing applicators and routines, feeling like our skin is going red raw with the pressure.  If you’re using a 100% natural DHA self-tanner, then the self-tan only sits on the first layer of your skin, your epidermis. Synthetic or chemical DHA-based tans actually seep into the lower levels of your skin, making it much more difficult to remove.  In essence, we always recommend that you opt for a 100% natural DHA self-tanner. Not only to add ease to the post tanning removal process, but to also support a healthy relationship with your skin and it’s overall health. To exfoliate, we recommend using a light to medium pressurised, natural body scrub that also harbours benefits for the skin. Our Essentials Body Scrub is an all-natural formulation that gently but effectively exfoliates the skin while replenishing moisture. Pink french clay and nourishing plant based oils work together to promote skin elasticity and renewal. Infused with a blend of grape seed oil and rosa damascena flower oil, this combination is designed to provide antibacterial properties, minimising the occurrence of body acne and other skin concerns. Step 2: Stay hydrated We know that sometimes getting your 2L of H2O every day can be more of a laborious chore, rather than a self care act. Keeping your skin hydrated should be no less of a priority than the latter.  There are generally 3 ways you can go about this: 1 - Mid-wash hydration This is usually when you use an in-shower or oil-based product whilst you wash. Our in-shower body oil is a great product for this method of combating skin hydration. Enriched with soothing ingredients such as chamomile and coconut oil, the formulation of our Shower Oil has been designed to soften the skin's surface and help control skin conditions such as eczema and psoriasis. Our in-shower body oil also includes nourishing plant-based oils such as grapeseed oil, which aims to provide intense hydration to the skin.  To use, apply generously to wet or damp skin in the shower. Following this, massage all over your body and focus on any dry areas or where the skin is cracked and neglected (elbows, knee caps etc). Lastly, rinse off in the shower and you’re good to go!  A product like that is perfect for daily use and complimentary for all skin types and skin aversions, including sensitised skin. 2 - Post-wash hydration The second and probably most obvious skin hydration tip is to moisturise daily. We recommend using a 3-in-1 product, like our Gradual Tan Moisturiser. Using 100% natural DHA and other natural ingredients and oils, our Gradual Tan can be used as a daily moisturiser, a tan extender or a gradual tan. 3 - General product mindfulness As explored above, the importance of choosing to use products that contain natural ingredients and oils is extremely important - especially when you are applying it topically all over your body's largest organ. Always be sure to educate yourself regarding what is actually in a product and favour ingredient-focused formulations. Also, try to get in the habit of electing to seek out products that are sustainable in their packaging and their ethos. Our new Essentials range has been designed using 100% recyclable materials and is safe for all skin types and pregnancy.

How to combat dry and dehydrated skin

We’ve all been there. Neglecting our skin is unfortunately a sin most of us commit on a regular basis. And let’s face it, there really is no nicer feeling than slipping into clean sheets with silky smooth skin to compliment. It’s the simple things in life that really go the extra mile. So we’re here to teach you the easiest and fastest way to give your skin a little TLC, in under 2 minutes. Step 1: Exfoliate, exfoliate, exfoliate The most simple, yet the most neglected part of any skin care regimen. Long gone are the days of harsh scrubbing applicators and routines, feeling like our skin is going red raw with the pressure.  If you’re using a 100% natural DHA self-tanner, then the self-tan only sits on the first layer of your skin, your epidermis. Synthetic or chemical DHA-based tans actually seep into the lower levels of your skin, making it much more difficult to remove.  In essence, we always recommend that you opt for a 100% natural DHA self-tanner. Not only to add ease to the post tanning removal process, but to also support a healthy relationship with your skin and it’s overall health. To exfoliate, we recommend using a light to medium pressurised, natural body scrub that also harbours benefits for the skin. Our Essentials Body Scrub is an all-natural formulation that gently but effectively exfoliates the skin while replenishing moisture. Pink french clay and nourishing plant based oils work together to promote skin elasticity and renewal. Infused with a blend of grape seed oil and rosa damascena flower oil, this combination is designed to provide antibacterial properties, minimising the occurrence of body acne and other skin concerns. Step 2: Stay hydrated We know that sometimes getting your 2L of H2O every day can be more of a laborious chore, rather than a self care act. Keeping your skin hydrated should be no less of a priority than the latter.  There are generally 3 ways you can go about this: 1 - Mid-wash hydration This is usually when you use an in-shower or oil-based product whilst you wash. Our in-shower body oil is a great product for this method of combating skin hydration. Enriched with soothing ingredients such as chamomile and coconut oil, the formulation of our Shower Oil has been designed to soften the skin's surface and help control skin conditions such as eczema and psoriasis. Our in-shower body oil also includes nourishing plant-based oils such as grapeseed oil, which aims to provide intense hydration to the skin.  To use, apply generously to wet or damp skin in the shower. Following this, massage all over your body and focus on any dry areas or where the skin is cracked and neglected (elbows, knee caps etc). Lastly, rinse off in the shower and you’re good to go!  A product like that is perfect for daily use and complimentary for all skin types and skin aversions, including sensitised skin. 2 - Post-wash hydration The second and probably most obvious skin hydration tip is to moisturise daily. We recommend using a 3-in-1 product, like our Gradual Tan Moisturiser. Using 100% natural DHA and other natural ingredients and oils, our Gradual Tan can be used as a daily moisturiser, a tan extender or a gradual tan. 3 - General product mindfulness As explored above, the importance of choosing to use products that contain natural ingredients and oils is extremely important - especially when you are applying it topically all over your body's largest organ. Always be sure to educate yourself regarding what is actually in a product and favour ingredient-focused formulations. Also, try to get in the habit of electing to seek out products that are sustainable in their packaging and their ethos. Our new Essentials range has been designed using 100% recyclable materials and is safe for all skin types and pregnancy.