Why It Takes 30 Days For Your Skincare To Work

Read our reasons why you shouldn't go in headfirst with new skincare and expect immediately radiant results.
Why It Takes 30 Days For Your Skincare To Work

Rome wasn’t built in a day, so why do we believe that any new skincare should work wonders quickly? 

It may be tempting to throw in the towel when you’ve invested in a new regimen and haven’t immediately seen results, or even worse, had an adverse reaction  such as breakouts or irritation. We’re here to tell you that there is no such thing as an overnight beauty fix and that above anything, the best skincare routines require going the distance. Just like delayed gratification, slowing down the impulse for an immediate reward to receive a more favourable one at a later time is going to serve you, and your complexion, very well. 

Skin cell turnover cycle

You probably didn’t know that, generally speaking, it takes approximately 30 days for our skin cells to turn over, which means that almost all products require at least one month of use before you see desirable results. It may sound like a lifetime to any beauty junkie, but when it comes to dermatology, this waiting period is very reasonable. If we get scientific, during this cycle, the average adult skin cell will form deep within the dermal layers to make its way to the skin’s surface before dying and shedding. This is when the cell matures and strengthens as it travels up to the outer layer. By the time the cells are exposed, they’re strong and healthy enough to form part of the barrier function that protects the body from toxins and locks in moisture. In short, any skincare products are competing on a genetic level, so letting them work their magic will take considerable time (and patience). 

What is ‘skin purging’ and why does it happen?

But what happens when you’ve placed huge expectations on your new skincare to deliver glowing results, only for there to be zero improvement after a couple of days of use? In actuality, your complexion now looks worse. This is what experts call “skin purging” - aka a reaction to an active ingredient that is increasing skin cell turnover rate. It’s common for new skincare to cause more breakouts than usual, as to expose the fresh skin cells underneath the surface, there needs to first be an elimination of any excess sebum, flakes, and any other backed up bacteria. This is particularly common with products containing active ingredients, such as the BB SKIN range, so it is important to keep this in mind during the application process and to surrender to the purge, because there is no way you can skip this stage altogether, despite your best efforts. The sooner you start, the sooner you will have the complexion of your dreams!

The key ingredient to skincare is patience!

Say it with us - patience is a virtue, and skin that has had ample time to experience the efficacy of any new products used is the ultimate prize at the finish line. Some ingredients will work quicker than others, such as physical exfoliants, moisturisers and cleansers, however the general rule of thumb is to wait, particularly if you are targeting a specific skin concern like hyperpigmentation. Chopping and changing new products into your routine is also not recommended, as considering the skin cell cycle timeframe, you aren’t allowing your skin to adjust or make progress. This is why keeping consistent and going slow will work better than any secret ingredient or beauty hack. 

Celebrating women in leadership | International Women's Day 2023

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Celebrating women in leadership | International Women's Day 2023

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Valentine's Day beauty gift guide

Valentine's Day beauty gift guide

Find something for all beauty lovers this Valentine’s Day with our gift buying guide. From skin care to the best bronzing products, find the perfect gift here!

Valentine's Day beauty gift guide

Find something for all beauty lovers this Valentine’s Day with our gift buying guide. From skin care to the best bronzing products, find the perfect gift here!

How to combat dry and dehydrated skin

How to combat dry and dehydrated skin

We’ve all been there. Neglecting our skin is unfortunately a sin most of us commit on a regular basis. And let’s face it, there really is no nicer feeling than slipping into clean sheets with silky smooth skin to compliment. It’s the simple things in life that really go the extra mile. So we’re here to teach you the easiest and fastest way to give your skin a little TLC, in under 2 minutes. Step 1: Exfoliate, exfoliate, exfoliate The most simple, yet the most neglected part of any skin care regimen. Long gone are the days of harsh scrubbing applicators and routines, feeling like our skin is going red raw with the pressure.  If you’re using a 100% natural DHA self-tanner, then the self-tan only sits on the first layer of your skin, your epidermis. Synthetic or chemical DHA-based tans actually seep into the lower levels of your skin, making it much more difficult to remove.  In essence, we always recommend that you opt for a 100% natural DHA self-tanner. Not only to add ease to the post tanning removal process, but to also support a healthy relationship with your skin and it’s overall health. To exfoliate, we recommend using a light to medium pressurised, natural body scrub that also harbours benefits for the skin. Our Essentials Body Scrub is an all-natural formulation that gently but effectively exfoliates the skin while replenishing moisture. Pink french clay and nourishing plant based oils work together to promote skin elasticity and renewal. Infused with a blend of grape seed oil and rosa damascena flower oil, this combination is designed to provide antibacterial properties, minimising the occurrence of body acne and other skin concerns. Step 2: Stay hydrated We know that sometimes getting your 2L of H2O every day can be more of a laborious chore, rather than a self care act. Keeping your skin hydrated should be no less of a priority than the latter.  There are generally 3 ways you can go about this: 1 - Mid-wash hydration This is usually when you use an in-shower or oil-based product whilst you wash. Our in-shower body oil is a great product for this method of combating skin hydration. Enriched with soothing ingredients such as chamomile and coconut oil, the formulation of our Shower Oil has been designed to soften the skin's surface and help control skin conditions such as eczema and psoriasis. Our in-shower body oil also includes nourishing plant-based oils such as grapeseed oil, which aims to provide intense hydration to the skin.  To use, apply generously to wet or damp skin in the shower. Following this, massage all over your body and focus on any dry areas or where the skin is cracked and neglected (elbows, knee caps etc). Lastly, rinse off in the shower and you’re good to go!  A product like that is perfect for daily use and complimentary for all skin types and skin aversions, including sensitised skin. 2 - Post-wash hydration The second and probably most obvious skin hydration tip is to moisturise daily. We recommend using a 3-in-1 product, like our Gradual Tan Moisturiser. Using 100% natural DHA and other natural ingredients and oils, our Gradual Tan can be used as a daily moisturiser, a tan extender or a gradual tan. 3 - General product mindfulness As explored above, the importance of choosing to use products that contain natural ingredients and oils is extremely important - especially when you are applying it topically all over your body's largest organ. Always be sure to educate yourself regarding what is actually in a product and favour ingredient-focused formulations. Also, try to get in the habit of electing to seek out products that are sustainable in their packaging and their ethos. Our new Essentials range has been designed using 100% recyclable materials and is safe for all skin types and pregnancy.

How to combat dry and dehydrated skin

We’ve all been there. Neglecting our skin is unfortunately a sin most of us commit on a regular basis. And let’s face it, there really is no nicer feeling than slipping into clean sheets with silky smooth skin to compliment. It’s the simple things in life that really go the extra mile. So we’re here to teach you the easiest and fastest way to give your skin a little TLC, in under 2 minutes. Step 1: Exfoliate, exfoliate, exfoliate The most simple, yet the most neglected part of any skin care regimen. Long gone are the days of harsh scrubbing applicators and routines, feeling like our skin is going red raw with the pressure.  If you’re using a 100% natural DHA self-tanner, then the self-tan only sits on the first layer of your skin, your epidermis. Synthetic or chemical DHA-based tans actually seep into the lower levels of your skin, making it much more difficult to remove.  In essence, we always recommend that you opt for a 100% natural DHA self-tanner. Not only to add ease to the post tanning removal process, but to also support a healthy relationship with your skin and it’s overall health. To exfoliate, we recommend using a light to medium pressurised, natural body scrub that also harbours benefits for the skin. Our Essentials Body Scrub is an all-natural formulation that gently but effectively exfoliates the skin while replenishing moisture. Pink french clay and nourishing plant based oils work together to promote skin elasticity and renewal. Infused with a blend of grape seed oil and rosa damascena flower oil, this combination is designed to provide antibacterial properties, minimising the occurrence of body acne and other skin concerns. Step 2: Stay hydrated We know that sometimes getting your 2L of H2O every day can be more of a laborious chore, rather than a self care act. Keeping your skin hydrated should be no less of a priority than the latter.  There are generally 3 ways you can go about this: 1 - Mid-wash hydration This is usually when you use an in-shower or oil-based product whilst you wash. Our in-shower body oil is a great product for this method of combating skin hydration. Enriched with soothing ingredients such as chamomile and coconut oil, the formulation of our Shower Oil has been designed to soften the skin's surface and help control skin conditions such as eczema and psoriasis. Our in-shower body oil also includes nourishing plant-based oils such as grapeseed oil, which aims to provide intense hydration to the skin.  To use, apply generously to wet or damp skin in the shower. Following this, massage all over your body and focus on any dry areas or where the skin is cracked and neglected (elbows, knee caps etc). Lastly, rinse off in the shower and you’re good to go!  A product like that is perfect for daily use and complimentary for all skin types and skin aversions, including sensitised skin. 2 - Post-wash hydration The second and probably most obvious skin hydration tip is to moisturise daily. We recommend using a 3-in-1 product, like our Gradual Tan Moisturiser. Using 100% natural DHA and other natural ingredients and oils, our Gradual Tan can be used as a daily moisturiser, a tan extender or a gradual tan. 3 - General product mindfulness As explored above, the importance of choosing to use products that contain natural ingredients and oils is extremely important - especially when you are applying it topically all over your body's largest organ. Always be sure to educate yourself regarding what is actually in a product and favour ingredient-focused formulations. Also, try to get in the habit of electing to seek out products that are sustainable in their packaging and their ethos. Our new Essentials range has been designed using 100% recyclable materials and is safe for all skin types and pregnancy.